Well modern Radio 1’s broadcast I actually found quite similar. Some obvious changes are the quality which is much improved. I noticed that for me, a non-British i found the DJ’s much easier to understand as they spoke much slower and with less of an accent.
Obviously the music that was played was different as demand has changed, but I noticed that on Radio 1 they still seem to have less of the top hits pop thing going on, but that might just be due to the fact that i'm less cultured in British music. Another difference is I noticed many shows now have 2 DJ’s instead of 1 which gives them more of a chance to communicate between each other, but at the same time less music seems to then be played. In their defence though they seem to deal with less frequent pauses than other radio’s I have previously listened to. I noticed that it felt less fancy and that there are less tunes interpreting the broadcast and they seem to play simply at the beginning and end of show. They access their target audience who i believe to be kids and young adults, as well as to be honest most older people too is by using casual slang. They also play music that seems to vary and this way can hits different genres to grow a bigger audience, but at the same time they never play anything too extreme that majority of the audience wouldn’t like. They seem to be quite successful at access their target audience as me a teenager found the broadcast quite nice and refreshing. As a radio station I still think they're quite successful as I know that even if they no longer have direct access to the radio via car, boombox many loyal British fans listen to broadcasts online in Oman.
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In the first Radio 1 broadcast the catchy tunes are constantly played throughout, at the very beginning and between songs. This may be because it’s the first radio broadcast to air and this way they wanted to anchor they are theme and sort of show themselves of. Although is could also simply be how radio broadcasts were usually formatted back then.
I noticed that in between each song Tony Blackburn would add in a little intro, or joke just to keep the audience entertained but the focus was mostly on the music which i notice on modern radio is not always a fact. Along with short pauses there were longer ones in which other activities were introduced to the audience such as short games or future activities are advertised.
Consuming Radio was much more different in 1967 then it is now. Back then Radio could only be listened to live, at the time is was broadcasting, whilst now we can listen to the Radio is a number of ways. We can: online/stream, downloaded the music, digital, traditional radio frequency. This gives us much more access, considering radio is not as popular nowadays anyway.
Radio's were also played less than they are now. in 1967 they would play from 5:30 am to 2:00 am leaving a 2 hours and 30 minutes gap. Although that doesn't seem much of a big deal in 2018, now we can listen to Radio 24/7. Furthermore was consume music much more differently than we used to. Back then you would have to consume the music via either a record player, which were rather expensive and most likely affordable for teenagers, or using a radio box either at home outside. Issue with that was the signal wasn't always available geographically. This would be a loss of audience. Now we have a much larger variety of radio's available providing niche products of our needs. Radio can now be consumed almost anywhere, so you can always find a signal. In addition Radio's can be accessed via internet, computer, phone, car anywhere. Although record players still stayed rather expensive. To consume music we no longer need radio as we can easily download or stream the music on our devices making radio unnecessary.
Many say radio 1 wasn't a public service as it was made purely for entertainment and the 24/7 pop music taught nothing to the young generation. Gerard Mansell in his 1981 podcast explained that Many asked “why should license money be used for this?” and “It should be done on commercial radios”. They're logic behind this is that since Radio 1 allegedly didn’t act as a public service there should be no reason for people who will probably never listen to Radio 1 to have to pay for it. On the other hand I agree with David Hatch's podcast from 1995 where he argued that Radio 1 should count as a public service. He said that Radio 1 added a 15 minute segment giving out important information on drug abuse, alcohol abuse and other popular issues at prime time. This would allow the teenagers to access the information. Due to the fact that Radio 1 was a trusted radio for teenagers they might actually listen to what it says. David Hatch further argued that Radio 1 was even more important public service that Radio 3 and 4 as he stated that “public service should be told to people who don’t know about this, rather than experts”. This way he argued that Radio 1 is trying to educate the young who would be taught this by anyone and should therefore not be canceled as they would lose a major audience, who needs their help. Nowadays Even now there is a constant debate over whether Radio 1 and now Radio 2 should be considered a public service. They Critise Radio 1 for having a too wide audience range and Radio 3 has recently has been attacked by commercial rivals.
Long Term Radio 1 succeeded immensely, they became the most listened to station in the world. They now have an audience of 20 million viewers.
This all happened after 1967 when pirate radio's become officially outlawed therefore their whole audience of around 5 to 10 million people had to find new stations to listen too. This is when Radio 1 saw it's opening. As commercial radio's, private radio's that could provide for a niche audience, were only legalized in 1973 the BBC had almost 5 years without any sort of competition allowing them to learn from their mistakes and to find content suitable fro audience and BBC's reputation. Later on though in the 2000's Radio 1's views drop due to new ways to access music such as Ox Cords, Youtube, Apple Music, Spotify and etc..
The BBC Radio just like the BBC in general is funded by it's license fee. In the 1960's this was £4 dollars and now it's £145.50.
When Pirate Radio were banned in 1967 the BBC decided it was their time to evolve, they now had 4 Radio stations.
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September 2018
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