Consuming Radio was much more different in 1967 then it is now. Back then Radio could only be listened to live, at the time is was broadcasting, whilst now we can listen to the Radio is a number of ways. We can: online/stream, downloaded the music, digital, traditional radio frequency. This gives us much more access, considering radio is not as popular nowadays anyway.
Radio's were also played less than they are now. in 1967 they would play from 5:30 am to 2:00 am leaving a 2 hours and 30 minutes gap. Although that doesn't seem much of a big deal in 2018, now we can listen to Radio 24/7. Furthermore was consume music much more differently than we used to. Back then you would have to consume the music via either a record player, which were rather expensive and most likely affordable for teenagers, or using a radio box either at home outside. Issue with that was the signal wasn't always available geographically. This would be a loss of audience. Now we have a much larger variety of radio's available providing niche products of our needs. Radio can now be consumed almost anywhere, so you can always find a signal. In addition Radio's can be accessed via internet, computer, phone, car anywhere. Although record players still stayed rather expensive. To consume music we no longer need radio as we can easily download or stream the music on our devices making radio unnecessary.
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September 2018
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