Well modern Radio 1’s broadcast I actually found quite similar. Some obvious changes are the quality which is much improved. I noticed that for me, a non-British i found the DJ’s much easier to understand as they spoke much slower and with less of an accent.
Obviously the music that was played was different as demand has changed, but I noticed that on Radio 1 they still seem to have less of the top hits pop thing going on, but that might just be due to the fact that i'm less cultured in British music. Another difference is I noticed many shows now have 2 DJ’s instead of 1 which gives them more of a chance to communicate between each other, but at the same time less music seems to then be played. In their defence though they seem to deal with less frequent pauses than other radio’s I have previously listened to. I noticed that it felt less fancy and that there are less tunes interpreting the broadcast and they seem to play simply at the beginning and end of show. They access their target audience who i believe to be kids and young adults, as well as to be honest most older people too is by using casual slang. They also play music that seems to vary and this way can hits different genres to grow a bigger audience, but at the same time they never play anything too extreme that majority of the audience wouldn’t like. They seem to be quite successful at access their target audience as me a teenager found the broadcast quite nice and refreshing. As a radio station I still think they're quite successful as I know that even if they no longer have direct access to the radio via car, boombox many loyal British fans listen to broadcasts online in Oman.
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In the first Radio 1 broadcast the catchy tunes are constantly played throughout, at the very beginning and between songs. This may be because it’s the first radio broadcast to air and this way they wanted to anchor they are theme and sort of show themselves of. Although is could also simply be how radio broadcasts were usually formatted back then.
I noticed that in between each song Tony Blackburn would add in a little intro, or joke just to keep the audience entertained but the focus was mostly on the music which i notice on modern radio is not always a fact. Along with short pauses there were longer ones in which other activities were introduced to the audience such as short games or future activities are advertised. |
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September 2018
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