Language
Active Audience- theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.
Selective Filter Model- Suggests that to be effective it must pass 3 models: 1) Exposure- the audience has the choice to engage wuth the media and what type of media they are expose to 2)Perception- The audience can then choose whether they wish to accept the message that is being conveyed. 3) Retention- the audience then has to remember the message in order for it to have an effect on them.
Selective Exposure- is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
Selective Perception- the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to "see things" based on their particular frame of reference.
Selective Retention- in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.
Stereotypes- a standardized, usually over simplified mental picture or attitude that is held in common by members of a group
Composition -The nature of somethings ingredients or constituents: the way in which a whole or mixture is made up.
Dennotation- the literal meaning of a word, in contrast the feelings or ideas that the word presents
Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary
ISO- level of sensitivity. The lower the ISO, the less sensitive it is to light, while a higher ISO means the light sensitivity increases
Shutter Speed- Length of time a camera shutter is open.
Fast= can help freeze action complementary
Slow= it can create an effect called "motion blur", objects are blurred
F Stop- The smaller the number the bigger the aperture is open.
Large f-stop value = smaller aperture and image is bigger
Smaller f-stop value = larger aperture smaller picture more focus image
Cameo- Appearance famous people to increase audience
Narrative- is the relation between a series of events link between the bath
Circular Narrative- When narrative begins at the end. Goes backwards to find out.
Episodic Narrative- Uses flashbacks, voice-overs to show bits of past
Linear Narrative- Starts from beginning to end
Story- is the strict chronological order in which the events occur
Plot- Is the order in which the characteristics find out about these events
Main/Primary Images- Primary images are the main images on the page.
Masthead- the title of a newspaper or magazine at the head of the first or editorial page.
House Style- A company's preferred manner of presentation and layout of written material.
Coverline- Is the subheadings of a magazine front cover.
Typography- Is the style and appearance of the text (printed matter)
Bleeds- Bleed is the printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off.
Representations- Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective.
Mise-en-Scene- everything in the frame
- setting
- characters
-performers
-lighting
-angles/shot choices
-colour
-positioning
-object placement
-props
-costume
-make up
-costume
Camera Angles- High angles
- Bird's eye
- Worm's eye
- Eye level/neutral
- Low angle
- Canted
Shot - The Medium Shot
-The Close-up
-The Long Shot
-The Dutch Angle
-The Low Angle
-The High Angle
-The Extreme Close-up
-The Over The Shouldes
Sounds- digetic
- non-digetic
Selective Filter Model- Suggests that to be effective it must pass 3 models: 1) Exposure- the audience has the choice to engage wuth the media and what type of media they are expose to 2)Perception- The audience can then choose whether they wish to accept the message that is being conveyed. 3) Retention- the audience then has to remember the message in order for it to have an effect on them.
Selective Exposure- is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
Selective Perception- the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to "see things" based on their particular frame of reference.
Selective Retention- in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.
Stereotypes- a standardized, usually over simplified mental picture or attitude that is held in common by members of a group
Composition -The nature of somethings ingredients or constituents: the way in which a whole or mixture is made up.
Dennotation- the literal meaning of a word, in contrast the feelings or ideas that the word presents
Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary
ISO- level of sensitivity. The lower the ISO, the less sensitive it is to light, while a higher ISO means the light sensitivity increases
Shutter Speed- Length of time a camera shutter is open.
Fast= can help freeze action complementary
Slow= it can create an effect called "motion blur", objects are blurred
F Stop- The smaller the number the bigger the aperture is open.
Large f-stop value = smaller aperture and image is bigger
Smaller f-stop value = larger aperture smaller picture more focus image
Cameo- Appearance famous people to increase audience
Narrative- is the relation between a series of events link between the bath
Circular Narrative- When narrative begins at the end. Goes backwards to find out.
Episodic Narrative- Uses flashbacks, voice-overs to show bits of past
Linear Narrative- Starts from beginning to end
Story- is the strict chronological order in which the events occur
Plot- Is the order in which the characteristics find out about these events
Main/Primary Images- Primary images are the main images on the page.
Masthead- the title of a newspaper or magazine at the head of the first or editorial page.
House Style- A company's preferred manner of presentation and layout of written material.
Coverline- Is the subheadings of a magazine front cover.
Typography- Is the style and appearance of the text (printed matter)
Bleeds- Bleed is the printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off.
Representations- Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective.
Mise-en-Scene- everything in the frame
- setting
- characters
-performers
-lighting
-angles/shot choices
-colour
-positioning
-object placement
-props
-costume
-make up
-costume
Camera Angles- High angles
- Bird's eye
- Worm's eye
- Eye level/neutral
- Low angle
- Canted
Shot - The Medium Shot
-The Close-up
-The Long Shot
-The Dutch Angle
-The Low Angle
-The High Angle
-The Extreme Close-up
-The Over The Shouldes
Sounds- digetic
- non-digetic