“Beats 1 - will be about new music using famous DJs like Zane Lowe. They'll do a good job at this with a hefty content and marketing budget, but with limited distribution (online only) and a "new music" format it's unlikely to be a devastating challenge to existing UK radio stations. Beats 1 and Apple Music isn't about taking on radio - it's about providing an environment to encourage people to pay a tenner a month to subscribe to Apple Music. Spotify has much more to worry about than Capital FM.” - Matt Deegan - creative director of Folder Media
I agree with what Matt Deegan says, I believe that Beats 1 has a completely different format than most other radios, it being online, so it shouldn't affect other Radios. I mean obviously it will still count as general competition but so do all the other 600 local radios and 1000 online broadcaster, why is Beats 1 any special. Furthermore, Beats 1 has a very niche audience as they are very specified with the music they play, this way many people will not even be interested in listening to it, unless they want to widen they're music interests. The format of the radio is different too they do much less talking, so audience interested in a more talk show type of atmosphere would listen to a more local radio.
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September 2018
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