Audience The audience of my magazine would be upper middle class, this means they have quite a lot of extra money to spend on leisure, as magazine from which I have gathered my inspiration and am basing my personal magazine from all are quite expensive and can cost up to $50 each, although that depends on the copy and magazine as vogue is much cheaper. I would aim my magazine to the female gender, as I think as a female myself it would be easier for me to understand the wants of the female gender, furthermore as I'm using a female as my front cover it would connote that its a female based magazine (yes playboy has girls on it, but there they are sexualised). I suppose my audience would be in the range of 24-35. I don't think people over 35 would read a magazine as such as I want it quite modern and weird trendy and I find that older people like to stick to things the know and wouldn't be interested in experimenting. I said that youngest would be 24 as i suppose they need to be stable and have the money to spend on and expensive magazine, but children from wealthy families under the age of 24 may also be purchasing such a magazine. I think the audience of my magazine could be put under more or less 3 psychometric groups depending on who they are: the succeeder, the aspirer, the explorer. The explorer would be using this magazine to find new brands and innovative new trends to follow, although I think they wouldn't be constant consumers as they would seek to explorer more different magazines as they're not seeking the status and high end of the magazine rather they are just seeking to explore . The aspirer seeks status and wouldn't mind putting in extra money for a luxury magazine, this would be my more constant costumer. They would use the magazine to gain status, to show their place in society. Succeeders might also find themselves reading such a magazine as they already are of high status and believe they deserve the best brands and but as they seek control they would look for brands they find reliable, due to this succeeders may completely fit into the typical reader or such a magazine as the magazine is more innovative. In conclusion the most common reader would be under the aspirer group on thew psychometric scale. Competition Competition against my magazine would be the magazines I used for inspiration such as V magazine or iD magazine, not as much Vogue or W magazine as their magazine is more formatted differently. To compete and win against them I would have to have something about my magazine that is different and special. This individuality I would need to have could either have to do with the cover or the content. For example the actual content of the magazine would be more art based, or the magazine could be more niche and focus only on fashion shows. The cover could also be thing that sets me from other companies by having a very distinct house style. I could also base on a different audience for example have a more variety of skin tones or use dark skinned people overall, as this has currently also been quite popular having special brands that branch out to coloured people only. Sadly although this is a good idea I decided not to peruse it because based on production I though crazy bright makeup would be easier to apply on lighter skin as it would show more vibrantly. Basic DetailsInspiration Front Cover i want to use strange bright avant garde makeup for my front cover, I think the bright colours would also catch the attention of the audience and would pull them into picking up the magazine. Here is a mood board of inspiration I created for myself to base the look off:
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2019
Categories |