I think the budget for this film doesn't need a huge overly priced budget, as I feel action movies receive less publicity than love stories generally. Though contradicting my point "fault in our stars" was quite highly publicized due to the fact that it was based on a book by John Green and it had a huge audience.
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The legendary Dr. Strange was released on the 13 of October in 2016. It was rated 7.5 stars on IMDb and 90% on rotten tomato, those are some pretty high numbers. It was directed by Scott Derrickson and produced by Kevin Feige. The Dr. Strange film has actually been under development since the mid 1980’s, which is partly why it was such a big hit as so many people had been waiting for it’s release. This movie was based from a Marvel Comics character Doctor Strange, as many Marvel produced movies are. The script was dated to January 21, 1986 by Bob Gale although for some unknown reasons his film never made to production. In 1989, another movie was scripted with the same character. In this script the character traveled into the fourth dimension where he faced the villain Dormammu on Easter Island. The production was also stopped and now finally in 2016 it was released. The movie premiered in Hong Kong on October 13, 2016. In Hollywood it premiered a week later in the TCL Chinese theatre and EL Capitan Theatre. It was released on October 25, 2016 in the UNited Kingdom, along with 33 more markets in its first weekend, with 213 IMAX screens in 32 of those markets. Overall, Doctor Strange had the widest IMAX release ever globally, it was also the first film released on more than 1,000 IMAX screens. Ironically I personally haven’t yet watched it. To advertise the films coming out they made a concept art trailer in August 2015, the trailer was narrated by Derrickson. It simply includes drawn art of Doctor Strange in common outfits from the comics as well as images of the plot, including Strange’s accident, his journey of healing and other important parts. On April the 12, 2016 the first teaser trailer was released. It debuted on Jimmy Kimmel Live, which is a comedy, gossip type of talk show. It was said to be similar to the trailer for Batman Begins, but don’t most superhero movies all have similar characteristics. On October 10, 2016 15 minutes of footage from the film was screened at 11 IMAX 3D locations in North America people who came also received and exclusive IMAX poster for the film. This was all done for publicity and so the people at the event would publicise the movie to their friends and family. The audience was also given an incredible visual tour of the multiverse which features other dimensions and other realities. In addition to all these more expensive marketing idea marvel also provided Twitter stickers, giphy content, Facebook lives, Snapchat lenses, filters, Instagram special content and so forth related to the film. These large media platforms are very publicized and therefore brought a lot of quite cheap publicity to the movie. Marvel also had a promotional sponsorship of the film provided by Microsoft Surface as they used their devices whilst filmmaking. The Audience I feel is mainly teenagers as stereo typically it is them more interested in superhero movies. So possibly ages varying from 10-18. Although because this movie took so long to make and many times was nearly made possibly it would attract and more older audience. Stereotypical superhero movies are considered to have a wider male audience but because the main role is Benedict Cumberbatch who is considered quite a good looking male, although not really stereotypical, I believe this would attract more female audience. The film Dunkrik starts in silence. The first thing you see is a black screen with the text Dunkirk written in a clean, slick, white font, as white contrasts very well with black. The Opening scene is also in silence with just a slight buzz in the background building up tension, I believe they did so to allow the audience to concentrate on the moving image and emphasis the oddness of the empty roads and quietly drifting papers.. The shot starts long and using I suppose a dolly moves its way down the road along with the actors. Then another black screen comes up with similar clean slick white writing, this provides a background story for the audience about the war if they don't already have background knowledge. The sudden change may shock the audience. They continue with a close up of a soldier catching a flyer. Again they seem to use very natural sounds, so no non-diegetic sound. The some actions kicks in with shooting, but still the sound is very diegetic no background music. You can here in the background somewhat like a heartbeat that would have been added post production, but it’s not as noticeable. This nondiegetic sound grows unexpectedly for the audience.
I feel the colours are very specifically chosen. It seems almost like it has a filter on it like a tint to give is a older look. The would have done this to fit the characteristic of history war films, it may connote the tint old cameras had. I believe this film has a big variety when it comes to audience. I think it would attract males as it starts with a shooting scene and generally stereotypically war film are mostly focused on the male audience. The movie is also quite goary which stereotypically associated with males. Although it may also interest females as all male protagonists are quite attractive. They also include cameos such as Harry Styles to attract the female audience. The film is rated PG13 because it is very historically accurate film I believe it would attract a wide variety of audience. Teenage girls would be interested due to the attractive male especially Harry Styles, a known musician. The older generation would be interested to see the accuracy, as it may have affected them. |
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